Thursday, October 29, 2009

Amazon Launches 'PayPhrase' for Partner Shopping

Just in time for the holiday, Amazon is introducing PayPhrase, a new, easier way to help you part with your hard-earned cash. The feature lets users create "phrases"--up to 20 per user, in fact--which can be associated with such vital cash funneling information as credit card numbers, PINs, and shipping address.

Examples of phrases (theirs, not mine) include "Knick Knack," "Home Sweet Home," and "Jake's Allowance." Users enter the phrase on a partner site, then a four-digit PIN, and the purchase is automatically sent to the registered address using the credit card Amazon has on file.

The feature works with both Amazon and Amazon partner sites like KNY, Jockey, Patagonia, Buy.com, and J&R Electronics. PayPhrase lets users buy items without having to give vital information to third-party sites, Amazon said.

"PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the Web," said PayPhrase general manager, Matt Williams. "With PayPhrase all you need is one phrase and one PIN to pay online."

Another application for the feature, according to Amazon: "PayPhrase also makes it easy for parents to set up an online allowance and monitor their teens' purchases." Happy holidays, kids.

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