Score one for the Canadians. Facebook on Thursday unveiled an updated version of its privacy policy – changes that were made, in part, to appease Canadian privacy officials.
The revamped policy spells out the social networking site's privacy rules in a "clearer and more comprehensive" manner, Facebook said in a blog post. As part of its April pledge to operate in a more democratic manner, Facebook will accept comments on the proposal until noon Pacific time on November 5.
"In this revision, we're fulfilling our commitment to the Privacy Commissioner of Canada to update our privacy policy to better describe a number of practices," Facebook said.
In August, Facebook announced plans to beef up its privacy notifications and embark on a year-long overhaul of its developer platform after the Canadian privacy commission expressed concern about the social networking site's current policies.
Facebook split its privacy policy into eight sections, including sections that covered the information the company receives and how it is used and shared; how customers can view that information, change, or remove it, and how Facebook protects information.
The site also provided more details on its advertising network. Social Ads, for example, are sponsored promotions shown to your friends. "For example, if you become a fan of a Page for your favorite new movie, your friends may see an ad that includes that information," Facebook said.
The company also stressed that all person data is anonymized for advertising purposes. "For example, we won't tell an advertiser that you clicked on an ad, but we might report that, of the 100 people who clicked on the ad, 63 percent were female," Facebook said.
Facebook said that it does not use conversion tracking, which allows advertisers to measure the effectiveness of their ads. If Facebook does, however, the company promised to treat any information it collected confidentially."We'll continue to respect your privacy by not sharing your information with advertisers, and we'll anonymize any information we receive," the company said.
Facebook did not provide a side-by-side comparison of the changes to its privacy policy because the update is "so different from the current policy."
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